Educational YouTube videos have been revolutionary. Students are spending hours on YouTube everyday just to learn something new.
Content creators are enjoying their jobs and raking in big and it’s only going to get better as we close 2023.
But, what about you?
Are you planning to dive into the pond? And, make the best of this golden opportunity?
Well, if you’re truly interested in Educational video production, then this blog is just for you. Read on to find out how to create outstanding educational YouTube videos in 2023.
Set clear objectives
When we say ‘clear objectives’, we actually mean it. Producing quality educational YouTube videos require you to set clear objectives. Ask yourself what you wish to achieve with your YouTube video.
Do you want more subscribers? Do want more views, comments and shares? Well, these are only secondary objectives. Your primary objective or CTA should be raising brand awareness or even guiding your traffic to your website.
For instance, if there’s a video informing viewer on a learning app for children, then your goal should be to make sure that a maximum number of parents land on your website and sign up.
Keep it short and simple
Another important task that’s with you is to ensure that the video is not just of sublime quality in terms of aesthetics, but is short and easy to digest. You don’t want to exceed the 10 minutes mark especially when you’re on a new channel.
Plus, people like short-form videos that offer immense value to them. So, make sure to invest in short length videos that are easier to comprehend.
Plan a video series
Next, you would want to do a series of videos. Not just for the sake of the topic, but to drive interest of your viewers and build good authority around the subject. Moreover, having an entire playlist would also favor your YouTube SEO.
Most content creators who produce educational YouTube videos are mindful of that and they’ve created entire playlists of videos to help viewers navigate with ease. You can do the same.
Having a series of videos also serve the strategy of having bite-sized video content which is being consumed heavily today. Make sure to amplify the volume of your video content without compromising on the overall quality.
Cover a topic in great depth
This is similar to the above except that you would want to cover an entire topic in great depth. Depth here does not mean to create an information overload for the viewers.
When we speak of depth of a topic, there’s a clear distinction for blogs and videos. You just can’t cover everything in a single video. It would only sway away visitors, making them discard your channel for life.
Something you and I would never want. So, it’s best to understand what’s best for video. You can only choose to cover a topic in great depth if the video is highly engaging and visual cues used throughout the video are enough to help the viewer and ease overall comprehension.
Educational YouTube videos: Roadmap for success in 2023
Along with four key tactics for producing amazing educational YouTube videos, we also have a short roadmap for success. So, read on to find out how you can capture more visitors and turn them into loyal fans in absolutely no time!
Understand the needs of your audience
Don’t mistake this one to doing some basic research on your audience. That’s just one aspect of this job. In addition to this, you want to keep a close eye on the following;
– People who visit your socials and YouTube everyday
– Visitors who engage with likes, shares and comments
– Watch hours every week
– Bounce rate of video content across all channels
If you monitor the above regularly, you’ll soon understand what your audience actually wants and be in a better position to serve them with amazing content.
Decide upon a video type
It’s always great to start with some brainstorming sessions. As you move through that make sure to further categorize your videos so that you’re aware of the types of videos that would actually work. Next, your job is to do some fine keyword research for SEO purposes, and write down your script.
Have it checked for quality and then move to the next stage – storyboard.
Develop a storyboard
Storyboarding is perhaps the most skillful job in the entire process. You need to decide frames for each second to keep your viewers hooked till the end. But here you’re producing educational YouTube videos.
So, make sure that your storyboard has frames that are thought-provoking, offer real good value to learners and keep them coming for more.
Decide upon a toolkit
Following storyboarding, your job is to decide upon a number of tools. Tools here mean your software. You can choose between Final Cut Pro and Adobe After Effects to begin with.
Even though there are several tools on the market that allow you to create educational YouTube videos on the go, I won’t recommend them as for now. Yes, these would save you big money on Educational video production cost.
Still, I won’t recommend them. For one, these tools lack customization.
There’s less flexibility to choose and play around with vectors and animations. Two, the quality may not be at the level of what you can get from an educational video production company.
Deliver outstanding videos
Last but not the least, you want to deliver outstanding videos. Have a quality editor or creative review your work and see it from the viewers perspective. That way, they would be able to draw some unique, creative insights.
Know that success does not mean producing educational YouTube videos that have all the best aesthetics. But you want to monitor metrics such as shares, affiliate clicks, likes, comments and even views. If your video marks well on all these metrics, then it’s truly an outstanding work for education.
Let’s wrap this one up. We talked you down through four key aspects of educational YouTube videos. In addition, we also gave you a solid roadmap for success in the education niche on YouTube in 2023. With so much experience passed down to you in just a blog, now it’s your time to apply these super tactics and hone your YouTube game.